Who we are, what we do, and what we hope to learn

The Team
Peggy Duvette, Executive Director, WiserEarth
Also Director of the Natural Capital Institute. She has worked with NCI for five years, overseeing numerous projects including ResponsibleInvesting.org. She holds an MBA with honors from San Francisco State University, and an MA in transport and logistics from Huddersfield, England.

Angus Parker, Program Director, WiserEarth
Angus holds an MBA from the Wharton School of Business, an MA with Honors in International Management from the Joseph H. Lauder Institute, and an MSc in Environmental Science from the Johns Hopkins University. He is the former Director of Operations for The Nature Conservancy's Asia Pacific Region and former Chief Operating Officer of Island Conservation, a science-driven, non-profit organization dedicated to preventing extinctions and protecting island ecosystems.

WiserEarth (www.wiserearth.org)
WiserEarth is a comprehensive directory and networking forum that maps and connects organizations and individuals addressing environmental restoration and social justice issues. WiserEarth offers the tools needed to actively define, address and solve social and environmental problems. In addition to WiserEarth Groups, we offer:

WiserEarth Directory
The world’s largest international directory of non-profts and socially responsible organizations (110,000+ in 243 countries, sovereign islands and territories)

WiserEarth Community
A vibrant community of over 20,000 members making connections, sharing resources, solutions, jobs, and events

WiserEarth Taxonomy
The world’s most detailed classifcation of issue areas related to social justice and environmental restoration

How is your organization currently using social media?
Facebook Group - monthly updates on recent WiserEarth news
Facebook Cause - quarterly appeals
Facebook Fan Page - not much activity yet
Facebook Application - to syndicate WiserEarth member's activity on Facebook Friend Feeds
YouTube Channel - mostly related to Blessed Unrest book, some on tutorials
Twitter - updates on latest news to more technical crowd
Wikipedia - created / updating WiserEarth listing
Linked-In Group - created and moderating WiserEarth listing
Considering launching Wordpress Blog

What is your personal experience using social media?
Peggy - Active WiserEarth user, Active Facebook user, Infrequent Twitter user.

Angus - Active WiserEarth user, Active Facebook user, occasional blogger on Working Wikily and The Savvy Non-Profit, infrequent Twitter user, infrequent contributor to Wikipedia

What do you hope to learn from the workshop?
How to better use Social Media to establish a conversation with influencers to drive usage of WiserEarth as a resource for our target audience.